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At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors?
In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission-critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment.
Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.
"Making It Personal has become prophetic and many of the aspects that the author predicted so brilliantly are now a reality that cannot be ignored."
Professor Julià Minguillón, UOC Papers: e-Journal on the Knowledge Society (2006)
"Kasanoff forces us to confront the potential conflicts between personalization strategies and employee-customer privacy, giving us valuable ways to handle dilemmas."
Professor George Day, The Wharton School and author of Market Driven Organization
"I found this book absolutely fascinating, and didn't want to put it down. To be able to say that about a book covering data protection and privacy issues is no mean feat."
Paul Pedley, Head of Research at the Economist Intelligence Unit
"This is the finest perspective I've read on the collection, management and use of personal information."
Indy Crowley, Director Administrative Systems, Information Technology Services, Yale University
"Kasanoff shows he has a knack for making abstract discussions relevant to actual business practices."CIO magazine
"(One of the ten) best business books published this year."
The Dallas Morning News
"Businesses looking for slicker approaches in today's iffy economy will appreciate this cutting-edge advice."
Publishers Weekly
"Essential thinking... set to become the new bible of personalization."
Publishing News (UK)
"A straight-forward guide to an enormously complicated issue. Kasanoff's style is easy to digest, and the revised edition for British readers provides case studies and anecdotes relating specifically to the UK market."
Information Age (UK)
"There are very few books on the personalization issue so far. This is one of them. And it's very good."
Production & Operations Monthly February 2006
"It is a fantastic book that all marketers would be wise to read.."
Marketing Business
"Bruce Kasanoff does a great job of breaking down personalization into easy to understand terminology and realistic approaches."
Slashdot
"The best thing you can do for the health of your association and your own career is to keep that computer in the briefcase on your next trip
and read this book instead."
Executive Update: The Magazine for Savvy Association Professionals
"Kasanoff's message was so compelling and insightful that I wanted to capture every nugget I could."
Training & Development magazine
"Kasanoff has researched the subject a great deal as he certainly knows what he is talking about."
M2 Best Books (UK)
"A One-to-One Future for the 21st century... But Kasanoff also goes much further beyond this initial theme and tackles the practical design and realistic implementation of personalisation strategies to make enterprises more efficient
and competitive."
Infoconomy (UK
"Helpful and informative, and the explanations and conclusions are clearly and compellingly presented... highly recommended."
Business Age (UK)
"(An) expert treatise on the intersection between personalization, profit, and privacy."
American Way magazine: