What seems like an insurmountable initiative to one person can seem like barely a change to another. For serial entrepreneur Bill Herp, launching an airline didn't even seem like a minor refocusing of his life.
"I'm an entrepreneur," says Bill. "That's what I have done since getting out of school. When I've done most of what I can do for a growing company - the management team is in place and the customer base is well-established - I re-evaluate my options."
Herp was the co-founder of a company called e-Dialog, which in the 1990s was a pioneer in helping companies use email to establish two-way relationships with their customers (this was in the days when some companies wanted to hide from their customers' emails.) The company grew fast to over 200 people, but eventually Bill recognized his skills were not the ones most necessary to drive the business forward, and he started looking for a new venture.
He used the same strategy he always uses, which is to look around and try to understand how technology now being introduced will create new entrepreneurial opportunities in the years ahead.